Carlo's Treats

Carlo's Treats founder, Frances Magbutay, wants to showcase her brand as simple, appealing, yet super affordable for everyone. With a mouthwatering lineup of breads, cakes, pastries, viennoiseries, and more, she envisions Carlo’s Treats to become a staple in the local food and dessert scene. 

She conceived of a style that expressed her passion for pastries and baking while showing her appreciation for her loving brother, from whom the brand’s name was derived.

Logo Design & Colors

When Frances reached out to me about what she envisioned for her brand’s logo, she described it as a combination of both classic and modern styles. For the colors, she specifically wanted the color scheme to be limited to around 3-5 colors. As for the brand’s packaging, she wanted to incorporate a bit of a minimalistic approach to it. 

She wants her customers to not just indulge in her beloved treats but also to remember her brand as the best “pasalubong” for their friends and families. 

Logo Animation